Music Video Progression

New Found Glory's music video for the song 'My Friend's Over You' is a perfect example of how music videos have progressed since the first made by Queen for 'Bohemian Rhapsody'. This music video features different effects such as making one of the band members head extremely large, and also clever shots. Another example of a clever use of cinematography and performance being when the singer leans down with the microphone into the crowd, where himself is also in the audience singing into the microphone and acting all excited. The music is of a different genre of that to Queen's, also punk, and pop punk did derive originally from rock and pop music. This music video featuring odd scenes like the ones mentioned, which fit in with the genre of the music, yet they don't match the actual lyrics themselves, making this an abstract music video. The colour schemes used within the music video match the genre of punk, and pop punk, as there are bright reds, yellows and other vibrant colours used. Punks always being known for standing out with vibrant colours on their clothes, and also their hair.


Placebo are a more slow paced band, which are still punk, yet they can also be classed as goth, due to the trans guitar sounds in the background of most songs, making them dark yet mystical. The music video for Placebo's song 'The Never Ending Why' is an animation, which is another stand of music video that can still be effective to portray lyrics and meaning within the song. The visuals shown on the animation consist of blacks, dark/light purples, and also blue shades. This representing their genre of music as Gothic yet also slightly punk, as the colours are different. The animation consists of a male and a female, consistently being dragged through the world they live in which matches in with the lyrics, meaning this video is structured around a narrative.

Videos in the modern age have changed drastically from simple music videos where they just showed the band performing in a room, or on a stage for a live performance. Back then the music videos didn't have meaning, and also didn't match the lyrics, making all the videos abstract. Now that technology has incredibly improved, so have the videos, giving directors and the artists the chance to make either a video structured on narrative, or a completely abstract video. As well as this, a lot of videos now feature odd scenes, such as nude women/half nude women, and other attractions to gain the audience's attention and also publicity.

Rock Music Timeline

This timeline is more of an insight to the rock genre, and how it began to branch out from the 1950's, into different sub-genres of music such as glam rock, soft rock, hard rock and so on. This giving a different diversity, and creating a larger target audience for such music/artists. From these genres eventually came the pop punk genre, which can sometimes be heavier than rock, and sometimes be lighter than rock but faster paced.

Music Video History 'Queen'

Queen are an English rock band that started in 1970. They went on to make the very first music video, that was made for the purpose to show them playing their music in some form of narrative/more physical form instead of just listening to the song itself. The song they used for this first music video was 'Bohemian Rhapsody', the single from their 1975 album 'A Night At The Opera'. The single is still popular now, and a vast majority of people like the band Queen, some more than others, those who don't like the band as much at least like one song. That song usually being 'Bohemian Rhapsody' as it is different from any other song, it doesn't feature a chorus, it consists of a ballad segment which ends with a guitar solo, it featured a hard rock section and also a section of operatic singing. The lost of their front man Freddie Mercury, stopped the band in it's tracks before they went on to release the album the band had all been working on a few months after his death, this also being a best seller. Freddie Mercury was known for having one of the greatest voices of all time, due to the pitches and scales he could meet, managing to sing such low notes before skipping up to incredibly high notes.



The video is simple, and basic featuring different shots, and also merging several shots together before fading them out against each other. This having a creative effect, and almost makes the beginning scenes of the video when the band are singing in sync, in the poses almost eerie, and adds a slight shudder to the aspect of the song. It then proceeds on to show the band on the stage, performing their song for the camera.

These charts show the sales of the single 'Bohemian Rhapsody' alone, without the album it belongs to. The single managed to stay in the top 20, in 12 different countries a year after it was released. It also managed to be positioned in 2nd place, in the 'Billboard Hot 100' in the US, in 1992. This being 12 years after the single was released, and even now the single is still popular, no matter what genre of music a person tends to listen to. The sales and certifications table at the bottom of the image also shows how popular the song was, it selling over 6 million vinyl copies of the single alone. 

Scuzz Top 40 Pop Punk Bands Ever

1. GREEN DAY - When I Come Around

2. BLINK 182 - What's My Age Again

3. NEW FOUND GLORY - My Friends Over You
4. THE OFFSPRING - Want You Bad
5. FALL OUT BOY - Dead On Arrival
6. RANCID - Ruby Soho
7. NOFX - Franco Un-American
8. A DAY TO REMEMBER - I'm Made Of Wax Larry, What Are You Made Off?
9. ALKALINE TRIO - Mercy Me
10. BAD RELIGION - 21st Century Digital Boy
11. ALL TIME LOW - Dear Maria, Count Me In
12. GOOD CHARLOTTE - Lifestyles Of The Riches And Famous
13. SUM 41 - Fat Lip
14. RISE AGAINST - Give It All
15. SIMPLE PLAN - Shut Up
16. LESS THAN JAKE - She's Gonna Break
17. THE ATARIS - In This Diary
18. FOUR YEAR STRONG - It Must Really Suck To Be Four Year Strong Right Now
19. DROPKICK MURPHYS - Sunshine Highway
20. THE BOUNCING SOULS - Sing Along Forever
21. THE DISTILLERS - City Of Angels
22. MXPX - Heard That Sound
23. BOWLING FOR SOUP - Punk Rock 101
24. GOLDFINGER - Spokesman
25. THE WONDER YEARS - Local Man Ruins Everything
26. IGNITE - Bleeding
27. YELLOWCARD - Always Summer
28. ANTI-FLAG - The Press Corpse
29. MOTION CITY SOUNDTRACK - Her Words Destroy My Planet
30. HOME GROWN - You're Not Alone
31. WE ARE THE CROWD - On Your Own
32. EVERY AVENUE - Mindset
33. MAN OVERBOARD - Dead End Dreams
34. ALL AMERICAN REJECTS - Swing Swing
35. LIT - My Own Worst Enemy
36. HIT THE LIGHTS - Bodybag
37. MAYDAY PARADE - When I Get Home You're So Dead
38. ME VS. HERO - What Seems To Be The Officer, Problem?
39. SAVE YOUR BREATH - Nothing Worth Having Comes Easy
40. BOYS LIKE GIRLS - The Great Escape

 

This is the list of the top 40 Pop Punk bands ever, published in October 2013. A Day To Remember featured at 8th place in this list, this meaning the band themselves are popular. Which will help gain an audience when it comes to the release of the music video for All I Want. Witih their placing on the list, it also means they naturally have a very large fan base, which when the advertisement for the new video/album is placed in the magazine, it will attract their attention. Gaining more popularity will help gain more attention for the music video, giving it more views and so on. The main age groups that listen to this genre of music are late teenagers, and young adults, meaning they have access to the charts, and the internet which means watching the music videos on websites such as YouTube, or Muzu.TV 

The Rock Top 40 Singles (October 2013)

 



These images are of the recent top 40 rock singles sold, up to the date of 13th October 2013. These can help my project in the sense of ideas for album designs, ideas for what to feature in my music video (e.g certain features to add into the music video, such as mise-en-scene costume designs), and also what to mention the new album is going to sound like compared to other artists. If I mention popular selling artists such as the one on images, it will help attract a wider audience.

"Music Discovery Still Dominated by Radio, Says Nielsen Music 360 Report"

The following is a small sampling of insights included in the Music 360 report:

Radio is still the dominant way people discover music

• 48% discover music most often through the radio
• 10% discover music most often through friends/relatives
• 7% discover music most often through YouTube

More teens listen to music through YouTube than through any other source

• 64% of teens listen to music through YouTube
• 56% of teens listen to music on the radio
• 53% of teens listen to music through iTunes
• 50% of teens listen to music on CD

Positive recommendations from a friend are most likely to influence purchase decisions

• 54% are more likely to make a purchase based off a positive recommendation from a friend
• 25% are more likely to make a purchase based off a music blog/chat rooms
• 12% are more likely to make a purchase based off an endorsement from a brand
• 8% of all respondents share music on social networking sites, while 6% upload music.

Music player apps are most prevalent, followed by radio and music store apps

• 54% have music player apps on their smartphones
• 47% have radio apps on their smartphones
• 26% have music store apps on their smartphones

Males purchase rock music most often, while females prefer top 40

• 38% of males purchase rock most often
• 15% of females (compared to 9% of males) purchase top 40 most often

Digital music is seen as a slightly better value than a physical CD

• 63% of purchasers identified digital albums as a very or fairly good value
• 61% identified digital tracks as a very or fairly good value
• 55% identified physical CDs as a very or fairly good value

Younger consumers who do buy digital tracks, are more likely to purchase new music immediately after its release

• 33% of teens purchased a digital track within one week of release
• 21% of persons 18+ purchased a digital track within one week of release

36% of teens have bought a CD in the last year; 51% of teens have purchased some kind of music download

18-24 year olds are most likely to attend a music event (among those who attend any type of live event)

• 7% attending once a week or more
• 30% attending once a month

Although 18-24 year olds attend more live events, teens are more likely to purchase T-shirts and posters while there.

• 54% (compared to 46% of 18-24 year olds) of teen attendees purchase concert tees
• 14% (compared to 7% of 18-24 year olds) of teen attendees purchase concert posters

Listeners enjoy hearing movie soundtracks over music related TV shows or video games

• 42% enjoy hearing music via music related TV show
• 59% enjoy hearing music via movie soundtracks
• 28% enjoy hearing music via music related video games

Older consumers have decreased their spending the most during the current economy

• 41% of respondents 55+ reduced their spending to a large degree
• 39% of respondents 45-54 reduced their spending to a large degree
• Only 28% of respondents age 25-34 reduced their spending to a large degree

This servey was produced by the company Nielsen, who have found out what ages tend to download music, how the more aged audience have decreased their spending, and also who tends to purcahse CD's and digital downloads.

This can help with determining how to attract my target audience to my digipak, and also when it comes to the advertisement in the magazine, which will attract the audience, but I also need to catch their eye and give them some form of persuasion, i.e offering digital downloads of the albums (yet still charging a price to do so), this can be done via iTunes, or even Spotify.

The survery produced by Nielsen, can also correlate with my own survey and back up some of my own results, as both surverys prove that the younger audiences are the most likely to listen to newer music, as well as purchasing the music. It also proves that more teens attend concerts, and that more males are most likely to go out and purchase rock music, whereas the females are more likely to listen to the more mainstream music which features on the top 40 charts.

Why I chose this genre?

I have chosen the rock/metal genre of music, as it is what I have been raised to listen to since I was a little child. Starting off with classic bands such as Queen, Bon Jovi and Whitesnake, before I gained my own knowledge which lead to listening to heavier bands. As well as this reason I also chose this genre due to it's ever growing audience. As well as the pop culture, and audience being a large population of the planet. The other genre with a large audience following up to the pop genre is rock and metal music. A lot of the audience that listen to more pop and mainstream music, also listen to rock when it comes to bands such as Aerosmith, Queen, and others from similar time periods.