Costume ideas

This image is a quick mind map of the outfits which will feature within my music video for 'All I Want' by A Day To Remember. I have chosen these individual items of clothing as they all express the stereotype, which fits the fans which listen to this band and song. I have also created a mix in the image between goth, indie and also the 'emo' stereotype. By doing this, I have posted different items of clothing which fit into the different stereotypes, for example; the large black new rock boots fit into the goth genre. The pair of blue and grey vans shoes fit into the indie genre, and the drop dead t-shirts fit into the 'emo' genre. The band members/individuals I am using within the music video all fit into these stereotypes which makes it easier when it comes to choosing outfits, as I won't physically have to go out and buy specific items, as the cast will most probably own a majority of the clothing needed.

Costume do's and dont's
When it comes to the costumes within the video, what I will make sure the cast don't do is wear outfits such as Adidas jumpers, or tracksuit bottoms (or anything else matching in with that fashion label). This being due to the fact they're on the opposite side of the scale compared to the stereotype which I am aiming to achieve when it comes to the music video. As well as this, the cast are not going to be wearing anything that fits into mainstream fashion, for an example brands like; Lee Cooper, Levi's, Hollister, or Jack Wills. Although those brands are fashionable, and are often merged into different stereotypes to make interesting outfits, I won't be using them for this video. I am sticking to the general clothing brands which fit into the three stereotypes I have chosen to mimic. This meaning I will be sticking to clothing brands such as; Drop Dead, Criminal Damage, New Rock, Vans and also Heartless Clothing. This will help make the video more realistic, making the audience believe more in the music video. Whereas if the cast were wearing tracksuit bottoms, or Hollister, the audience wouldn't believe that the cast belonged in the video, and therefor the video wouldn't have the same effect. Using the 'Uses and Gratification' theory, this can help when it comes to the music video casting of the outfits. This meaning the audience gain a connection with the media, in this case they gain a connection with the music video. A lot of teenagers, and young adults often going onto Youtube, or Vevo, or Muzu.tv to watch music videos. Most of the time they watch the music videos to escape from their own lives, and imagine they're the characters within the narratives of the videos.

An example of this being the artist Taylor Swift. A lot of her songs are about breakups with boyfriends, and how she got over them and became a better and stronger person afterwards. Teenage girls who have been heartbroken from a breakup will often go onto the sites on the internet to access her music videos, and they image themselves as a character within the video. They imagine that they're the strong independent woman within the narrative, and once the video is over, they feel a lot better than they did before. This is why making the outfits match important, because without the outfits fitting into the correct stereotypes of the song, the illusion of the audience being a character within the video won't seem realistic and won't have an effect.