Evaluation -

Evaluation -

What have you learned from your audience feedback?
Examples of Audience Feedback:

Above are some examples of audience feedback, which were received and given through Facebook. This took place with the three people watching the music video on YouTube before they gave me their own opinion on the music video in which I had made.

George - George's audience feedback was helpful as it allowed me to go out and re-shoot some shots were the framing was bad, and placed in the wrong position, showing too much of the torso and not as much of the member's head. As well as this, George's comment about the lip synchronisation being off was also wrong, which I have altered for my final draft, even though it is still slightly off it's the best I could get it all to match up correctly.
Jenny - Jenny's audience feedback was also very helpful when it came to the editing side of my music video, after receiving this feedback I edited the video to make some of the cuts faster, and some of the longer scenes shorter. Although I have left some of the shots quite long as it draws attention in to the scene, and also the part of that song.

Thomas - Thomas' comment about how some of the shots are too long, and some are too short was helpful, and due to these comments I moved on to change the length of the shots. Although as previously said before I kept some shots long, this was for a reason, but the other shots which were lengthy have been changed, and some of the short shots have been made longer.

What was also helpful from the audience feedback responses was the positive comments about my use of people within the video, the editing techniques, and different effects. A bit favourite from the editing was the use of fade ins and fade outs when it came to the instrumental parts within the music video when Chris and Ford were playing guitars. Due to the positive comments, it has backed up my ideas about using different people to play as the singer for one song, as well as using different effects and backgrounds for the video. Breaking the conventions can often go wrong, but knowing this has made me learn that breaking conventions can be a good idea when it comes to making music videos, in some cases.

Evaluation -

How effective is the combination of your main product and ancillary texts?

The ancillary texts work well with my video as the poster shows one of the main members of the cast, as well as similar colour schemes. This being when the black and white scenes are shown when the instrumentals are on screen, as well as the scenes when Chris is singing at the camera. They are also effective due to the colour schemes which are used throughout the DigiPak. This being the black backgrounds, as well as the red/orange faces which feature on each of the items, causing an effective use of continuity.

Evaluation -

Final Draft

This is the final music video draft, to complete this draft I added black and white effects to the instrumental scenes, as well as the scene where Chris (the main singer) is singing. This adding a great effect to the video, as well as adding a few film transitions which makes the switching of the scenes more fluent and easier to watch instead of too many of the edits being straight cuts. I am happy with my final draft, as it has turned out exactly how I wanted it to. 

Poster for the Ancillary Texts

This is the poster advertisement for the new single created by the band 'Unspoken' which will accompany my DigiPak which belongs to the single.

DigiPak

This is my finished DigiPak set into it's template, it features a CD and a DVD off the music video which I have made. As it is a single, there is no track list on the back of the DigiPak, there is only the band nme and the name of the song which then features a flare to make the back of the cover more interesting to look at. The front cover is simple, yet effective on the audience, the red being a vibrant colour which attracts attention. Next to the two discs there is also a set of lyrics for the song, that way the fans can learn the new song word for word.

Album Discs

Here we have both disc 1 and disc 2 for my DigiPak, I like the way the discs have turned out as they look authentic and professional. For the second disc, I used the scanned in images of Leah four times to create the pattern behind all the type, which in a way resembles hearts, which can connote back to the song and how the guy only wants to be loved in some way or another. As well as this, I have added changes to the first disc, this being extending the copyright phrase around the bottom of the disc as well as making it match the same place in the second disc. Adding a professional aspect to the discs, as well as adding the album name and labeling the discs to resemble them back to real authentic discs.

Cast List

This is the list of the people who will be appearing in my music video (not in order of appearance). Chris Wilson being the main singer in the video, as well as doing the lead guitar. Ford Walton being another singer, as well as the rhythm guitarist, the other four (Hannah, Jenny, Molly and Thomas) being the other singers in the video which appear in a variety of locations, Jenny and Hannah featuring against a white wall, yet they're wearing different oufits which creates a diversity with the fan base, and also the meaning behind the song of everyone coming together as a unity. Molly is filmed on a green screen, which I left green not because I ran out of time, but because I like the effect it has and the diversity it gives to my music video, the same applying to Thomas against the brick wall. The two main singers Chris and Ford appear in two different locations, Chris featuring in the green screen room singing/playing guitar, as well as singing against a small brick wall. Ford being filmed in a garden scene whilst singing, as well as in the green screen whilst playing the guitar.

Draft 2

This is the second draft of my media music video, it has officially filled the full length of the song with footage. Which is one of the things I promised to do on my last draft, as there was random black spaces lacking footage. Since then I have gained all the footage I need for my music video, and then some - leaving me with plenty spare to mess around with in case more is needed. I have no also learnt how to use the chroma key effect, this meaning I can alter out the green screen and place a background behind the people singing.

Draft 1

This is the first draft of my music video, as it's the first draft then it is going to be quite bad in comparison to what the final music video will be like. At the moment, there are a lot of shots which still need to be added to the video, as well as the beginning few seconds of the video are still a black screen. This is going to change as of Tuesday 8th April, as I am filming two guitarists tonight which will be featured in the beginning instrumental of the video, as well as more shots of the two boys which feature in the video singing - this relating back to the male actually singing the video. As well as this, I am featuring a third male singer today as well, adding more shots to make the video more complex and interesting. The shots where you can see Jenny holding the lyrics on a sheet will be replaced and possibly re-shot, as well as Hannah may be getting filmed again with more confidence and focus on the camera, instead of looking everywhere but the camera a majority of the time.

I like the idea of using different people to sing different parts of the song, even if they are of a different gender to the person singing the song. I think it has a nice effect, and can also prove and give the feeling of unity between the singers, this relating back to how the song is about finding people just like you, and finding a place where they belong. I think the use of different locations is also effective.

CD Disc Analysis

Before and After

Taking the previous draft of the front of the DigiPak, I have altered the type for the band name using Photoshop. By doing this, I selected the layer which the type is placed on before choosing to use the free transform control. This bringing up the allocated stretch points which allow to you morph the chosen shape, in this case I stretched the two bottom corners down to merge lower down onto the album cover, as well as stretching the middle upwards, giving the font a curved and loose effect. This matching a more pop punk style, as well as filling up more space on the album cover, making it more interesting to look at. 

The four images above are different colour variations of the draft of the front cover for my DigiPak, the first one is the natural version with the altered type, before a monotone version, a version with a light turquoise fade around the edge, and another with a light purple fade around the edge. I chose to experiment with the colours turquoise and purple, due to them often being used in either light and soft colours, or vibrant colours when it comes to other pop punk band albums, and also a lot of the time featuring on the merchandise for the band too. 

Album Cover (draft)

This is one of the first drafts for my Ancillary texts, on the 6 panel digipak. I used two normal photographs before cropping and adding different effects, which left certain parts of the facial features. Adding a black background made the red more vibrant, as well as giving the album cover a more nightmarish effect. After adding a splatter effect and merging it in with the two faces, it has a nice effect which can represent two halves of a heart - relating back to how the artist of the song wants people to respect him, and stop treating him differently, searching for his other half to make him feel whole. From there I added the font for the band name and the song name, which I then used the 'bevel and emboss' effect to make the font look more three dimensional, as well as making it stand out from the basic black background.

What I'd change:
When it comes to improving the album cover, I would soften down the edges of the people, and change the opacity of the splatter to make it more obviously. These changes will most likely be made when it comes to more drafts of the album cover concepts.

Mock up

This quick template is my own mock-up as to what will appear on the digipak, and where it will be featured on each individual section of the CD cover. The disc is shown in the top middle, featuring where a majority of the track listing and details will be placed underneath on the panel below. This is an easy guide for me to follow as I create the digipak, and begin to place the images onto the template to resemble a final product.

Photoshop Experiments with Leah

In this step I picked out the scanned in image of the model Leah, and then dragged the image across into Photoshop CS6. Crop the background down to fit the image to make sure there isn't any overlap, keeping the image nice and neat.

From cropping the image move the mouse up to the options at the top of the Photoshop file and select 'Filter'. From there move down to the option 'Filter Gallery'. This opening up the image showing all the options in the filter gallery, showing folders which feature options related to the folder name. Some examples of the photos being Artistic, Brush Strokes, Stylize, Distort, and Texture. From there, selecting options change the way your image originally looked, examples of this are featured in the three different images of Leah. These effects featuring under the 'Sketch' section, the selections being Charcoal, Chrome and Stamp. The effects used on Leah are monotone yet show emotion, and can also be used for the front of the digipak and also CD's. These effects are rough and match the on-running theme of the rock/grunge theme which is demonstrated in the rock and metal music genre.

Album Advertisement Analysis

An analysis of three album advertisements which were featured in Kerrang! and other music magazines, which is another way for the advertisement to apply to fans, as featuring in those magazines would apply to the right fan base for the bands. 

Photoshop Experiments

These three images were taken and edited on Photoshop using the pinlight effect, causing them to go dark and change the colour scheme by several shades. This giving the model Emily a darker appearance, and also a dirtied effect, which can relate to the trapped meaning within the song and also relates back to the heavy metal/rock theme.

Band Name Mindmap

Above is an image of a mind map which was
created to generate some band names for the music video/digipak/advertising project, my top three favourite names on the image being The Outcasts, Benassi, and also Unspoken. These three names have been experimented with in different fonts to help pick out the favourites, as well as think of the perfect font style for the band name.

Out of the three experiments, I much prefer the band name Unspoken, my favourites out of the four fonts being the top and also the bottom ones. Which means further experimentation with these two types will be needed, possibly against a photo background.

Scanned Photography

As well as the previous images featuring the models taped up and also covered in string, another idea was to scan in some images of faces also showing how the model is trapped in a dark place, once again relating back to the song 'All I Want', with some tweaks on Photoshop these photographs could become effective when it comes to the digipak.

Digipak Photography

One of my ideas for the photo's which will feature on the digipak consists of several people with their faces tied up in both string and also sellotape. This referencing back to the name of the song 'All I Want', which can be taken in context as a way of feeling trapped and wanting to escape. The use of the sellotape and string can show how the models used in the photos are trapped, and want to break free.