Radio is still the dominant way people discover music
- 48% discover music most often through the radio
- 10% discover music most often through friends/relatives
- 7% discover music most often through YouTube
More teens listen to music through YouTube than through any other source
- 64% of teens listen to music through YouTube
- 56% of teens listen to music on the radio
- 53% of teens listen to music through iTunes
- 50% of teens listen to music on CD
Positive recommendations from a friend are most likely to influence purchase decisions
- 54% are more likely to make a purchase based off a positive recommendation from a friend
- 25% are more likely to make a purchase based off a music blog/chat rooms
- 12% are more likely to make a purchase based off an endorsement from a brand
- 8% of all respondents share music on social networking sites, while 6% upload music.
Music player apps are most prevalent, followed by radio and music store apps
- 54% have music player apps on their smartphones
- 47% have radio apps on their smartphones
- 26% have music store apps on their smartphones
Males purchase rock music most often, while females prefer top 40
- 38% of males purchase rock most often
- 15% of females (compared to 9% of males) purchase top 40 most often
Digital music is seen as a slightly better value than a physical CD
- 63% of purchasers identified digital albums as a very or fairly good value
- 61% identified digital tracks as a very or fairly good value
- 55% identified physical CDs as a very or fairly good value
Younger consumers who do buy digital tracks, are more likely to purchase new music immediately after its release
- 33% of teens purchased a digital track within one week of release
- 21% of persons 18+ purchased a digital track within one week of release
36% of teens have bought a CD in the last year; 51% of teens have purchased some kind of music download
18-24 year olds are most likely to attend a music event (among those who attend any type of live event)
- 7% attending once a week or more
- 30% attending once a month
Although 18-24 year olds attend more live events, teens are more likely to purchase T-shirts and posters while there.
- 54% (compared to 46% of 18-24 year olds) of teen attendees purchase concert tees
- 14% (compared to 7% of 18-24 year olds) of teen attendees purchase concert posters
Listeners enjoy hearing movie soundtracks over music related TV shows or video games
- 42% enjoy hearing music via music related TV show
- 59% enjoy hearing music via movie soundtracks
- 28% enjoy hearing music via music related video games
Older consumers have decreased their spending the most during the current economy
- 41% of respondents 55+ reduced their spending to a large degree
- 39% of respondents 45-54 reduced their spending to a large degree
- Only 28% of respondents age 25-34 reduced their spending to a large degree
This servey was produced by the company Nielsen, who have found out what ages tend to download music, how the more aged audience have decreased their spending, and also who tends to purcahse CD's and digital downloads.
This can help with determining how to attract my target audience to my digipak, and also when it comes to the advertisement in the magazine, which will attract the audience, but I also need to catch their eye and give them some form of persuasion, i.e offering digital downloads of the albums (yet still charging a price to do so), this can be done via iTunes, or even Spotify.
The survery produced by Nielsen, can also correlate with my own survey and back up some of my own results, as both surverys prove that the younger audiences are the most likely to listen to newer music, as well as purchasing the music. It also proves that more teens attend concerts, and that more males are most likely to go out and purchase rock music, whereas the females are more likely to listen to the more mainstream music which features on the top 40 charts.
No comments:
Post a Comment