Tuesday 22 October 2013

Music Video Progression



New Found Glory's music video for the song 'My Friend's Over You' is a perfect example of how music videos have progressed since the first made by Queen for 'Bohemian Rhapsody'. This music video features different effects such as making one of the band members head extremely large, and also clever shots. Another example of a clever use of cinematography and performance being when the singer leans down with the microphone into the crowd, where himself is also in the audience singing into the microphone and acting all excited. The music is of a different genre of that to Queen's, also punk, and pop punk did derive originally from rock and pop music. This music video featuring odd scenes like the ones mentioned, which fit in with the genre of the music, yet they don't match the actual lyrics themselves, making this an abstract music video. The colour schemes used within the music video match the genre of punk, and pop punk, as there are bright reds, yellows and other vibrant colours used. Punks always being known for standing out with vibrant colours on their clothes, and also their hair.


Placebo are a more slow paced band, which are still punk, yet they can also be classed as goth, due to the trans guitar sounds in the background of most songs, making them dark yet mystical. The music video for Placebo's song 'The Never Ending Why' is an animation, which is another stand of music video that can still be effective to portray lyrics and meaning within the song. The visuals shown on the animation consist of blacks, dark/light purples, and also blue shades. This representing their genre of music as Gothic yet also slightly punk, as the colours are different. The animation consists of a male and a female, consistently being dragged through the world they live in which matches in with the lyrics, meaning this video is structured around a narrative.

Videos in the modern age have changed drastically from simple music videos where they just showed the band performing in a room, or on a stage for a live performance. Back then the music videos didn't have meaning, and also didn't match the lyrics, making all the videos abstract. Now that technology has incredibly improved, so have the videos, giving directors and the artists the chance to make either a video structured on narrative, or a completely abstract video. As well as this, a lot of videos now feature odd scenes, such as nude women/half nude women, and other attractions to gain the audience's attention and also publicity.

No comments:

Post a Comment